Ballsy is a pithy, spunky, and sassy self help book. The context is succeeding in business, but the real focus seems to be succeeding in sales. The book is probably 2500 words. It is spread over 99 tips that are laid out on two page spreads. The tip is a sentence or two, some additional explanantion, then a summary that explains the tip again.

• Mom was wrong. Its okay to talk to strangers. (tip #4)
• It doesnt matter how good your beef tenderloin is. Dont try to sell it to a vegan store. (tip #20)
• Whenever possible, play with people who are better than you. (tip #39)